Harcourts South Africa comes to the West Rand

The international Harcourts real estate group now has two offices open on the West Rand, thanks to the rebranding of leading local agencies Homenet Jon Rosenberg and Homenet Rhino.

This follows last year’s partnership deal between Harcourts International and South Africa’s Homenet group, which has now been renamed Harcourts Africa and is in the process of re-branding all its offices around the country.

The newly-named Harcourts Rhino is continuing to serve homebuyers and sellers in Roodepoort and Krugersdorp, where it has operated for the past 19 years. Principals Louis Barbosa and Mauro Mosca are however excited about the transition to Harcourts which, they say, will place their real estate group in a much better position than other SA groups in that it won’t have to play “catch-up” after the recession.

“Harcourts Africa is effectively being boosted to a whole new level through the international group’s branding, marketing, training and IT systems. These tools will give us a huge head start in the struggle that local real estate companies will soon be facing if they want to compete in an increasingly multinational business that has been made even tougher by the credit crunch.”

Jon Rosenberg expresses similar sentiments, saying that Harcourts has brought much needed energy to the old Homenet group and noting that many other real estate agencies are joining Harcourts Africa as it offers an exceptional value proposition geared towards bettering agents in all spheres of industry practice.

Rosenberg, who has 27 years of industry experience, employs 12 agents and says his office, now named Harcourts Jon Rosenberg, serves homebuyers and sellers in all the areas from Auckland Park to Ruimsig.

Harcourts is the fastest growing real estate group in Australia and the biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore and Zambia and has been rated by world real estate authority Stefan Swanepoel as one of the top five international real estate brands.

The global group currently has more than 600 offices employing 4000 sales consultants, and sells more than $19,5bn worth of property every year.