Harcourts Technology Leads the Pack

Real estate firm, Harcourts are leading the pack in term of technology as the group continues to design and build its own specialised software, says Stuart Cox, Chief Executive Officer of Harcourts Western Australia.

“The technologies that Harcourts develops and builds enables our sales consultants and property managers to access our systems and connect with their clients anywhere in the world.

“Our technologies such as the Harcourts One suite and the Mobile Agent and eCampaign applications for the iPhone and iPad have really paved the way and allow our sales professionals to communicate with their clients in a more effective and efficient manner,” Mr Cox said.

Mr Cox suggests that with constant improvements in technology, in particular broadband access and speeds, sales professionals can communicate with and service their clients more effectively using Harcourts’ proprietary systems.

“To my knowledge we are the only franchise group in Western Australia that offers this level of in-house proprietary technology. We are constantly improving and evolving our technologies, making it harder for other groups to keep up.

“In a tightening market, agents will require that competitive edge not just to win the business but to connect with their market place. Our technology-based tools are a huge point of difference for Harcourts and something that our clients respond incredibly well to,” Mr Cox continued.

Harcourts’ impressive technology suite includes the Next Generation websites, the eCampaign application for the iPad, the Mobile Agent application for the iPad and iPhone, and the addition of QR Codes to the group’s marketing materials, amongst others.