Sadhana Smiles

Chief Executive Officer of Harcourts Victoria

Sadhana Smiles is Chief Executive Officer of Harcourts Victoria, the state division of one of Australia’s leading and well respected real estate brands.

Sadhana Smiles is Chief Executive Officer of Harcourts Victoria, the state division of one of Australia’s leading and well respected real estate brands.

Being a woman CEO in the often male dominated real estate industry has undoubtedly brought out the very best of Sadhana. Her renowned wit, her inspiring personality, her acute ability to capitalise on a commercial opportunity, and her innate sense of being able to quickly identify issues affecting business performance, have earned Sadhana the respect and admiration of some of the most respected and admired leaders of the Real estate world in Australia today – and indeed many of those who work with her on a day to day basis.

Now, with a significant track record of success within the Victorian market, as CEO of Harcourts Victoria, Sadhana is focusing her boundless energy on growing the Harcourts Victoria franchise, and also developing the skills of Harcourts Victoria sales consultants. With a proven career built on strong leadership and highly effective people skills, Sadhana is without question one of the leading lights in the Australian Real estate world. She also enjoys an enviable reputation locally, nationally and internationally in the RE industry.

Sadhana is now focusing her boundless energy on growing the Harcourts Victoria franchise network, working on ensuring the network enjoys sustainable growth and retain market leadership by fully embracing the benefits of communications technology, effective brand marketing, highly selective recruitment and a commitment to developing sales consultant capabilities.

Having worked with teams of up to 250 sales agents and 100 property managers, Sadhana has successfully implemented innovative training programs, performance management and business systems, database and client relationship systems, and implemented pioneering technology concepts.

Prior to joining Harcourts Victoria, She held the role of CEO with Harcourts New South Wales in Sydney. In that role, Sadhana led the group through a period of strong growth, posting an impressive 26 per cent surge in settled sales and a 50 per cent jump in the average sales commission per sales consultant.

Sadhana is also the proud and very active founder of a not-for-profit organisation, “Links Fiji”, set up to help create real change in women’s health through education. She was recongised in 2007 for her contribution of women in franchising with the PricewaterhouseCoopers Franchise Woman of the Year award for Victoria/Tasmania.

Sadhana is also a popular speaker and presenter, and is regularly asked to speak at some of the industry’s most prestigious events, including ARPM, AREC, AREL, RELC, the REINSW Women’s Conference and the Harcourts Conference. Sadhana is also a regular contributor to a number of National real estate journals and publications.

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